YMCA Day of Giving

YMCA Day of Giving: Tuesday, Oct. 17, 2023

The YMCA Day of Giving is a 24-hour giving challenge designed to add new donors, engage Y members and share our  organization’s culture of philanthropy through individual, grassroots outreach efforts. At the mid-point of the 2023 Annual Campaign, our goals are to raise funds for the community through individual gifts and by cultivating new donors.

Before the Challenge

• Join your branch or program fundraising team
  • YMCA of the Triangle Association 
  • A.E. Finley YMCA
  • Alexander Family, Poyner and Southeast Raleigh YMCAs
  • Chatham YMCA
  • Chapel Hill-Carrboro YMCA
  • Durham YMCAs
  • East Triangle YMCA
  • Ingram Family YMCA
  • Kerr Family YMCA
  • Kraft Family YMCA
  • Northwest Cary
  • Poole Family YMCA
  • Taylor Family YMCA
  • YMCA at Knightdale Station
• Make sure you're following the YMCA of the Triangle on Facebook, Instagram and LinkedIn
• RSVP to the YMCA of the Triangle Day of Giving Facebook event and invite your friends
• Familiarize yourself with digital assets and templates available below
• Compile your list of donors that you plan to reach out to on behalf of the YMCA

During Challenge

• Make your gift
• Contact as many donors as possible on your assigned list and/or prior donors
• Utilize phone calls, texts, emails and Classy to make the ask
• Access digital assets and templates needed to make the ask
• Like, share and comment on YMCA social media content as it is posted on Facebook, Instagram and LinkedIn

After Challenge

• Thank your donors
• The Y will send a thank you video to all donors
• Evaluate what donors we still need to contact and/or follow up with throughout the remainder of the Annual Campaign
• Start a list of things that went well and opportunities for future improvement

YMCA Day of Giving Toolkit

Graphics

• Social profile: Day of Giving logo
• Facebook covers: Option 1 | Option 2
• Social images
  • Improving Health Outcomes: Option 1 | Option 2
  • Supporting Education:  Option 1 | Option 2
  • Developing Changemakers: Option 1 | Option 2
  • Strengthening Families: Option 1 | Option 2
• Social post: Y I Give
  • Print out the sign above, tell us why you give, post a photo with your sign and use the hashtag #YDayofGiving

Email Prompt

Dear [Name]

I’m participating in this year’s (insert branch name's)  Annual Campaign to continue making the YMCA accessible to everyone in our community. I became involved with the Y because (insert your personal connection, or why you personally support the Y)]. Your support of the campaign will help ensure that everyone has access, regardless of financial ability.

Learn more about the ways that the Y is improving health outcomes, supporting education, developing changemakers and strengthening families.  Every donation makes a difference - no matter the amount. With your support, we can make sure that everyone has access to programs and services regardless of financial ability.

To contribute, please visit my personal fundraising page: (insert direct URL). Thank you in advance for your support of our community through the YMCA!

Social Post and Text Message Prompts

• I work/volunteer at the Y and I see first-hand the difference we are making in the community! Join me in supporting the (insert branch name) Annual Campaign: (insert direct URL) #YDayofGiving
• Do you know how to swim? Many children in our community do not. Please consider a donation to the Y’s Annual Campaign to help provide swim lessons to a child and potentially save a life. (insert direct URL) #YDayofGiving
• The Y believes everyone deserves the same opportunities, no matter who you are or where you are from. Join me in leveling the playing field for kids and families in the Triangle.  (insert direct URL) #YDayofGiving
• Did you know that youth who play sports often have more confidence, better grades, and higher self-esteem? But not everyone has the chance. Donate today to help the Y give more kids the opportunity!  (insert direct URL) #YDayofGiving

• Your donation to the Y’s Annual Campaign makes it possible for kids to have a safe place to learn and meet friends after school; for families to reconnect and grow together; and for people of all ages to reach their full potential. Join me in donating today! (insert direct URL) #YDayofGiving

  To my fellow working parents – YMCA After School gives kids a safe place to learn and play before and after school. The Y’s Annual Campaign ensures that the Y is affordable to all families. Will you join me in supporting families in our community through a donation today? (insert direct URL) #YDayofGiving